Thursday, January 28, 2010
Ok, I want one. Who doesn't when it's announced with such fanfar and pronounced magical? Yes, they use that word in their advertising. We can hold magic in our hands now! It's so George Jetson, so Minority Report. Must. Have!
It's priced to buy, too. Beginning at only $499, who can resist? (Strength, give me strength to resist. I don't need it, I want it.)
So do I want this stuff, or has the magical marketing spin burrowed beneath my skin and invaded my very nervous system? Those marketing pros really do know how to grab your attention. Why don't they hire these guys to represent say, a charity foundation or a homeless shelter in need of donations?
I guess the slick sell has become a part of our collective breathing. And millions just buy, buy, buy because they've inhaled that air. I want to know what you've bought spur-of-the-moment because you took a breath of that air. Come on, confess! You must have a ginsu knife or a slapchop or even a chia pet stuffed in your closet somewhere. And if you haven't succumbed yet, you've got something in eyesight. So what must-have item do you want?
Me? I can honestly say I've never bought anything off a TV comm—wait! Ok, so maybe I did. The Sleep Number bed. Over a decade ago. Order right now and get the mattress for a 90-day free trial! We ordered. We loved. We paid for the thing after 3 nights. Still love that bed.
Posted by Michele Hauf at 8:25 AM